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New Age of Fundraising

A few years ago, many believed that Social Media was going to dramatically enhance fundraising initiatives. Basically, providing a new way donors would be engaged and acquired.

The lure of Social Media is grounded in the fact that people enjoy sharing their passions with their online social community. Unfortunately, the potential of fundraising through Social Media has yet to be fully realized. In order for a Social Media campaign to be effective, it must go beyond sharing with friends. It must be about engaging them.

Rest assured, Social Media will not replace tried and proven strategies anytime soon. However, trends show that Social Media is fast becoming an integral part of fundraising planning. In fact, today 47% of fundraisers have incorporated Social Media into their strategy. In turn 40% of potential donors surveyed state that they learn of giving opportunities via Social Media. More importantly, research shows that 55% of Social Media engagements take action and support causes. The bottom-line…Social Media works.

SplashPlay, however, represents an innovative and dramatic change in Social Media based fundraising by taking advantage of people’s inclination to share with their online friends while eliminating the tension of raising capital through a unique interactive self-funding gaming strategy.

Fundraising and Gaming

The objective of SplashPlay is to provide Fundraisers a fresh, untapped and lucrative funding channel. Toward this end, SplashPlay shares 40% of its banner advertising revenue generated through game play with its Fundraisers. More importantly, this new channel is available to Fundraisers for a nominal charge of $70 per month or less and SplashPlay assumes all costs associated with software development, servers, Internet connectivity, implementation, support and maintenance.

Becoming a SplashPlay Fundraiser

The SplashPlay Fundraising agreement was created to protect Fundraisers. Toward this end, SplashPlay’s promise is that its relationship with Fundraisers is evergreen, and guarantees Fundraisers will receive 40% of SplashPlay’s banner advertising revenue. Additionally, Fundraisers may terminate the SplashPlay Fundraising Agreement at any time.

What does the Fundraiser have to do?

Becoming a SplashPlay Fundraiser is simple. The Fundraiser needs only to: (1) execute the SplashPlay Fundraising Agreement, (2) provide SplashPlay artwork for the Fundraiser’s personalized game button and (3) create as many trivia games the Fundraiser desires. There is no limit to the number and variety of games Fundraisers can create. In fact, more games means more opportunity to engage donors and increased funding potential.

Gamifying Museums Video
Gamifying Schools Video
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